About

Lucky Social is a Boutique Digital Marketing Agency that helps businesses and entrepreneurs play their cards right, so they win big on socials. We make our own luck through high-quality management, creative content production, paid media, and data-backed strategy.

Lucky Social is a women-owned boutique digital marketing agency serving Denver, CO and Dallas, TX.

The founders

  • Lacey Villaseñor smiling, seated in a leather booth against dark wood panels

    Lacey Villaseñor

    Sets the table

    She shapes your strategy and brand voice, shoots your content, and handles posting and your community. Once we start, she's your main contact.

  • Mauri Villaseñor smiling, seated at a table in a leather booth against dark wood panels

    Mauri Villaseñor

    Keeps the house running

    He's usually your first call. He builds your proposal, runs your ads, sends a monthly report you can actually read, and keeps the systems running.

House Rules

We help the best at what they do become the best known for it.

  1. Excellence

    When we do something, we do it with excellence.

    Looks like

    • Staying up to get it right instead of posting just to hit the calendar.
    • Checking every post for typos, brand language and sharp visuals before it goes out.
    • Pulling something that isn't right, even when it's late.
  2. We care about your business like it's ours

    We treat your business like it's our own.

    Looks like

    • Fast, professional replies.
    • Clients know they can reach us with an idea or an update, and we take it seriously.
    • When something goes wrong, we protect the relationship first.
  3. We only promise what we'll deliver

    We only promise what we'll deliver.

    Looks like

    • Telling clients what they need to hear, not what they want to hear.
    • Turning down work we can't do well.
    • Pointing a client to another agency when we're not the right fit.
  4. We don't guess

    Driven by Data, Not Assumptions

    Looks like

    • Strategy built on research and analytics.
    • Reviewing results every month and adjusting.
    • Trying new ideas, then measuring what worked.
  5. We keep learning

    Relentlessly Curious

    Looks like

    • Knowing what changed on the platforms this month.
    • Trying new things instead of sticking to the proven way.
    • Passing what we learn on to our clients.

If you're going to do something, do it well.

The best idea wins.

From the best-kept secret to the best-known standard.

A paid review of your social media: your last 30 days, next to 2 competitors you name, turned into three fixes.

$99 · yours to keep

Become a client of any monthly service within 30 days and the $99 comes off your first month.

Finding open times…