We make our own luck.

Social media management, content production, targeted ads and AI solutions for businesses.

Work with us
Lucky Social

Why we exist

We help the best at what they do become the best known for it.

Lacey laughing at her phone in a leather booth
Four aces, a cup of coffee, a tablet and a laptop showing the Lucky Social website on a wood table
Green velvet armchairs around a low table with a potted plant in a wood-panelled lounge

Does this sound familiar?

  • You want to establish your business on social media but the weeks keep getting away from you.

  • Your photos and videos don't look like the business you've built.

  • You want to invest more in reaching new customers, but you don't know where to start.

  • You keep hearing AI can help, but you don't know how to leverage it for your business.

That's the work we take off your plate.

Services

Choose a card to see what's included.

  • We run it.

  • We make it. You post.We make it.

  • Both.

  • Coming soon

  • Coming soon

Management

We run it. We post, reply and report. You film with our shot list.

  • Starter

    Management Starter

    • Up to 2 social media platforms: strategy, planning, and execution.
    • 4 posts a week, Reels included; 3 stories a week.
    • You film, we edit. Examples, scripts, and shot list provided for you.
    • Graphic design, photo and video editing.
    • Publishing and captions.
    • Account optimization.
    • Comment-to-DM automation and management.
    • Shared content calendar.
    • Replies to comments and DMs every weekday, within one business day.
    • Monthly analytics, insights and strategy check-ins.
  • Plus

    Management Plus

    Everything in Starter, plus

    • Up to 3 social media platforms.
    • 5 posts a week, Reels included; 5 stories a week.
    • Crisis care: we respond the same business day.
  • A 3-month commitment, or month to month.
  • Ad spend is never inside the retainer.
  • Influencer and UGC work quoted per campaign.

Content Production

We make it. You post. Content Studio is a monthly shoot with our direction.

  • Content Calendar

    Best for remote clients.

    • 1 platform, 3 posts a week, Reels included; captions handled.
    • Strategy and direction for your brand and audience.
    • Account optimization.
    • You capture, we edit. Scripts, shot lists, and examples provided by us.
    • Shared content calendar.
    • Ongoing support and regular check-ins.
    • You handle posting, comments, DMs, stories, links and analytics.
    • Month to month.
  • Content Studio

    We shoot it with you each month.

    • A monthly half-day shoot with creative direction and shoot management.
    • 8 edited Reels and 20 edited photos a month.
    • Captions and a posting calendar for up to 2 platforms.
    • You post and reply.
  • A 3-month commitment, or month to month (Content Calendar is month to month).
  • Shoots in the Denver metro and Dallas–Fort Worth: travel included.
  • Influencer and UGC work quoted per campaign.

Full Service

Both. Management Plus and Content Studio together.

  • Full Service

    Everything in Management Plus and Content Studio

    • Up to 3 social media platforms.
    • 5 posts and 5 stories a week, Reels included.
    • A monthly half-day shoot with creative direction.
    • Branding photography.
    • Crisis care: we respond the same business day.
  • A 3-month commitment, or month to month.
  • Shoots in the Denver metro and Dallas–Fort Worth: travel included.
  • Ad spend is never inside the retainer.
  • Influencer and UGC work quoted per campaign.

Social Ads

AI Solutions

Your hand

  • 3 months. We teach you to run your own social.

  • Monthly coaching.

Rather run it yourself? We coach you.

The Playbook

3 months. We teach you to run your own social.

  • The Playbook

    The Playbook: 3 months

    • Lacey trains you or someone on your team to run your own social.
    • We build a complete playbook with you.
    • 3 half-day shoots with photo and video, fully edited.
    • A branding photo set.
    • Ends with a step into House Call.

House Call

Monthly coaching.

  • House Call

    House Call: monthly coaching

    • A monthly strategy call.
    • A monthly content review.
    • Message us any weekday; we reply within one business day.
    • Shoots when you need them, booked as an add-on.

Not sure which card is yours?
Let us have a look at your hand.

Start Here

What it's like to work with us

Choose a step to see what happens.

Portfolio

  • Gym and sports · Reel

  • Real estate · Reel

  • Lifestyle · Reel

  • Restaurant and food · Reel

See the work

What clients say

  • We are blown away by the difference in just 14 days! Our views and engagement have increased exponentially, and the photography and video editing is top notch. Lacey has put our new business on the map.

    Toby & Emma Howell · Club Vaultitude
  • Lacey has been an incredible partner in elevating our sales team's online presence. Her hands-on support makes social media marketing effortless for our new home consultants, giving them more time to focus on closing deals.

    Caleb Lee · D.R. Horton, Division President
  • Lacey is very professional and efficient in all aspects of the job. She leaves room for creativity while collaborating with her clients to improve their personal brands. The best part is she makes the work fun!

    Sydney Prii · Sales Consultant

Who you'll work with

  • Lacey Villaseñor smiling, seated in a leather booth against dark wood panels

    Lacey Villaseñor

    Sets the table

    She shapes your strategy and brand voice, shoots your content, and handles posting and your community. Once we start, she's your main contact.

  • Mauri Villaseñor smiling, seated at a table in a leather booth against dark wood panels

    Mauri Villaseñor

    Keeps the house running

    He's usually your first call. He builds your proposal, runs your ads, sends a monthly report you can actually read, and keeps the systems running.

Meet the team

Get your free 30-day content calendar

A month of post ideas you can fill in for your own business, one day at a time.

On Instagram

  • Instagram post: Real conversations we’ve been having… 🤭
  • Instagram post: Real results from our real estate client.
  • Instagram post: Want to start winning big on social media?
  • Instagram post: Nice to meet you.

Ready to win big?

Work with us

Serving Denver, CO and Dallas, TX.

A paid review of your social media: your last 30 days, next to 2 competitors you name, turned into three fixes.

$99 · yours to keep

Become a client of any monthly service within 30 days and the $99 comes off your first month.

Pull the handle.

A welcome gift from the house: our 30-day content calendar, free.

Finding open times…

Welcome to the house.

Your calendar is on its way.

Not in your inbox in a few minutes? Check your spam or junk folder and mark us "Not spam," so the rest reaches you.

Download the calendar (PDF)

Want a plan made for your own accounts? Start with The Read: we look at your last 30 days and tell you what to fix first.